CriptasMX — Portfolio · Velkin Data Studios
Portfolio
Brand identity Website Automation CRM

CriptasMX

From 33 years in the market to a brand that converts.

Criptas MX site
Client Criptas MX
Industry B2B · Real estate
Year 2025
Deliverables Identity · Website · CRM

A serious company with zero digital presence.

Criptas MX has operated for more than 33 years in the B2B funeral infrastructure market: municipal and ejido cemeteries and private investors. A solid business, with real clients, with no digital presence to back up that track record.

The challenge wasn't just designing a website. It was building a brand that communicated capacity, infrastructure, and profitability, and connecting it to a lead-capture system that turned visits into qualified leads with no manual intervention.

"We build the space, you do the business."
Brand tagline — Criptas MX

A brand, presence, and lead-capture system.

Visual identity system
CRIPTAS MX
Grupo Criptas México

Symbol: vault arch + CM initials

Color palette
#166534 Dark green
#16A34A Primary green
#22C55E Accent green
#44403C Stone
Typography system
Headlines — Cinzel
Criptas MX
UI / Body — Josefin Sans
Infrastructure · Solidity · Profitability

4 public pages with its own domain.

Every lead logged, notified, and ready to close.

No depending on someone checking email. The flow runs 24/7: web form, CRM in Sheets, and direct WhatsApp notification to the sales team.

Input Web form
Processor Google Apps Script
Output 3 simultaneous destinations
CRM Google Sheets
Notification Automatic email
Conversation WhatsApp Business

A complete system running from day one.

Complete brand delivered

Logo system, palette, typography, and a usage guide ready for any medium.

Site published at criptasmx.com

HTTPS, GZIP, caching, and security headers configured on Hostinger.

Active CRM in Google Sheets

Leads logged automatically with date, source, and contact details.

24/7 conversion flow

Form connected to email and WhatsApp. No manual intervention needed to receive leads.

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